The incumbent will be responsible for a brand category, of which one brand will be the most prestigious and amongst the top 3 brands from a revenue perspective in the overall portfolio. Additionally she/he will be given a - horizontal- responsibility within 3-4 months of coming on board.   She / He will drive the P&L for the brand/s alongside the thinking on brand planning, consumer initiatives, consumer insights & market intelligence, business model, and budget management across the various geographies nationally and internationally. Additionally as a key business stakeholder the incumbent will also be the repository of learning for future opportunities, on which the business will lean for development of business strategies.   Responsibilities :  - Lead the thinking on overall strategy, business model, consumer initiatives, brand planning, and budget management across the various geographies & categories. Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.   - Lead the concept development process for each of the segments.   - Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.   - Lead commercialization and revenue generation of new and ongoing brands.   - Focus on multiple channels for marketing including new media/ social media etc.   - Organize promotional events within budgetary allocations.   - Handle appropriate media selection for advertising new product launch campaigns.   - Manage the brand communication mix and handle the ATL/BTL promotional activities for the segment.   - Develop annual and project specific brand promotion plans and handle participation at various events.  - FMCG Experience would be preferable

Mumbai

Lodha Group - Associate Vice President - Marketing 

Lodha Group - Associate Vice President - Marketing  ,Job Description for Lodha Group - Associate Vice President - Marketing  in Lodha Group in  Mumbai for (7-9) years of experience. Apply Now!

Job Description for Lodha Group - Associate Vice President - Marketing  in Lodha Group in  Mumbai for (7-9) years of experience. Apply Now!