Role Objective: Handle with the Brand Manager (BM) a brand / portfolio of brands enabling a seamless point of coordination with other departments and meeting of brand objectives in line with the overall organization objectives. Key Responsibilities: Business Objective: - Provide necessary support to the BM to manage the brand and facilitate achievement of short term and long term business objectives. Brand Goals: - Assist the BM in the ideation of brand goals based on aligned strategic imperatives for the brand. - Align the brand goals with the overall Lodha brand and values to ensure consistent messaging. - Understand & adapt brand messaging consistent with the brand's lifecycle/ maturity. Activations: - Provide relevant customer & market insights/inputs during the GTM process. - Be the cross-functional point of contact during the GTM and activation window to ensure successful achievement of activation objectives. - Managing budget and timelines throughout the activation in coordination with the BM. - Ensure timely availability of all relevant promotion material at points of sale across sites. - Facilitating information flow between relevant stakeholders in a timely manner. BTL Activities: - Plan and monitor execution of BTL campaigns to drive activation or sustenance business objectives. - Ideate and implement relevant innovation at points of contact with prospective customers. Communication - Internal: - Drive consistency of brand messaging & guidelines across teams (Sales, Hospitality, HFM, etc.) - Conduct necessary trainings for various functions on the activation proposition and brand messaging. Communication - External: - Assist with crafting & deploying the right communication strategy for the brand - ATL, BTL & digital. - Ensure quality of execution and attention to detail in the communication. Collaterals & Vendor/Agency Interaction: - Drive efficiency in collateral development and deployment. - Lead vendor interactions to deliver efficiencies of time and money.

Mumbai

Lodha Group - Associate General Manager - Marketing 

Lodha Group - Associate General Manager - Marketing  ,Job Description for Lodha Group - Associate General Manager - Marketing  in Lodha Group in  Mumbai for (2-5) years of experience. Apply Now!

Job Description for Lodha Group - Associate General Manager - Marketing  in Lodha Group in  Mumbai for (2-5) years of experience. Apply Now!