LOB Leader - BMS Marketing - Consumer Durable

BMS Marketing LOB leader will manage a team of marketing professionals who will be responsible for product marketing and customer marketing activities. LOB leader will work closely with sales team, technical team, customers and channel partners and will be the face of the LOB to internal and external world.

We are looking for a self-driven, pro-active, mature marketing professional with strong technical, functional and people management skills to take challenges head on, have the right mix of strategic thinking and tactical execution skills to grow the LOB faster than market, profitably.

The candidate should be willing to work with diverse & large cross-functional teams spread across India and should have strong logical & influencing skills supported by meticulous planning & execution rigour.

ROLES & RESPONSIBILITIES

- Define & own the Product and Technology roadmap for the entire portfolio. Have a strong sales & customer connect to analyse market needs and technology trends to create on-time, on-cost differentiated offerings that earn significant ROI for the business.

- Carry out Make vs Buy decisions for NPI development. Liaison with Engineering, Sourcing, QA teams to execute NPIs. Meet 100% say/do ratio on all NPIs. Align with Regional & Global counterparts for cross-learning and roadmap alignment.

- End to end brand ownership and product lifecycle management (product phase-in/out, demand planning, SIOP). Ensure portfolio is always relevant to the market with optimal brand mix to ensure all target segments are served profitably with minimal conflict and cannibalization.

- Drive Pricing impact - Value New/Replacement projects via NPIs, Discount management, Cost pass through to protect margins.

- Sales, channel and customer competency development through trainings and Marcom activities to ensure highly trained and motivated force behind the LOB. Plan and execute sales & channel incentive programs & schemes to drive volumes. Track win/loss and take corrective actions as and when required.