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25/07 Vijay Singh
HR Manager at Livguard Energy

Views:923 Applications:170 Rec. Actions:Recruiter Actions:140

Livguard Energy - Manager - Digital Marketing (5-10 yrs)

Gurgaon/Gurugram Job Code: 1130414

The Digital Lead will be responsible for planning, development, and execution of all digital marketing initiatives of Livguard & Overseeing and controlling the Digital Agency's day-to-day operations. Reporting directly to the marketing head, his/her primary responsibility will be to generate and take full ownership of Livguard's online presence in sync with its offline presence, creating customer & influencer communities across all social media handles. He/she will be:

1. Responsible for developing, executing and delivering Livguard's digital/online marketing strategy, planning and budgeting to include online, new media, web and e-commerce to drive brand building/awareness measures.

2. Designing, implementing and managing online marketing programs focusing on building brand awareness and acquiring fan base. Should be able to work upon improving Livguard's online presence by regularly tracking and getting insights on competitor's strategies.

3. Leveraging data and analytics to deliver strong digital marketing efficiencies and creating an advantaged marketing effort. Should be able to measure and report performance marketing campaigns and assess it against goals (ROI and KPIs)

4. Managing Livguard's SEO,SEM, SMM, ORM, email campaigns, social media and display advt campaigns.

5. Building and owning the brand digitally while generating positive buzz in and around the platform.

6. Proposing New Digital marketing programs / ideas from time to time that can secure maximum brand affinity and securing all necessary approvals from time to time.

7. Use data and industry reports to make evidence based digital marketing decisions.

8. Develop a leading brand imagery across multiple online portals.

9. Very strong understanding of all digital marketing analytical tools such as google analytics, ComScore, Keyword tools, Media donuts, Delta x, Zeotap, Web-engage, Konnect-insights, MiQ etc.

Women-friendly workplace:

Maternity and Paternity Benefits

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