Assistant Manager - HR at Liquiloans
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LiquiLoans - Associate Product Manager - Growth (3-5 yrs)
Designation: Associate Growth Product Manager
Key responsibilities:
- Maintaining our social media presence across all digital channels
- Identifying new potential channels that run parallel with the business goals.
- Creating campaigns and strategies that can attract more customers to the business.
- Measuring and reporting on the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Collaborating with the marketing and product development team to enhance the results.
- Defining new tactics and projects that can generate new leads for the business.
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams and media agencies to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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