Lifestyle Store - Brand Manager

Brand Manager -Max Retail

SUMMARY

- To establish the brand positioning and to communicate key brand attributes by creating brand experience for consumers

KEY RESPONSIBILITIES

Brand plan

- Build consumer understanding through market research, brand perception studies and consumer profiling

- Effective usage of ATL and BTL activities to communicate brand attributes

- Continuously monitor competition activities in media and on ground and highlighting it within the team

- Ideate and create the brand plan as a process to establish the brand positioning

- Sharing of activities for the whole year with the agency and internal team for planning

- Preparing creative, media, and PR briefs to establish alignment to the brand plan

- Participate in development of marketing strategies and brand building exercises to increase market share

- Standardisation of creative communication across touchpoints through the creation of Brand Manual

Seasonal campaigns

- Reinforce the brand positioning through seasonal campaigns

- Provide the brief to the agency on the brand expectations from the campaign; provide the inputs from the design team on the collection to get integrated in the shoot

- Adherence to the SOP to review and finalize brand campaign provided by the agency

- Liaison with the VM and media requirements for successful application for the campaign;

- Timely deliverance of all the elements to make the shoot successful

Thematic Marketing campaigns

- Crete a 360 degree campaign to leverage the communication

- Provide formal briefing to the VM and Activation manager to ensure this gets translated at all touchpoints across the stores

- Design and implementation of activities to create brand experience (Ex: Seasonal fashion shows. Properties in magazines and Max fashion weekend)

Campaign effectiveness

- Commission a dipstick research for TIC customers to evaluate the brand attributes as per the focus in the brand plan for a specific market

- Creation of property at ATL and BTL level

- Effective implementation of Media and PR

- Spotting opportunities to leverage brand attributes through media and PR

- Constantly monitor the effectiveness of various media vehicles deployed

- Identify the media vehicles for delivering a campaign media objective (reach or frequency)

- Determine media mix, effectively leverage media and make a complete media plan for a season

- Develop strategy for online and social media

DESIRED PROFILE

- Should have good number of Experience in ATL/BTL Activities.

- Should have handled Should have experience in Media, PR, Campaigns.

- Should have handled Media Agencies and handled photo shoots.

- CANDIDATES FROM FMCG AND RETAIL WILL BE PREFERRED.

QUALIFICATION MBA FULL TIME.

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