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28/06 Antaryami Raula
Manager - HR at Lifestyle International - Landmark Group

Views:351 Applications:111 Rec. Actions:Recruiter Actions:42

Lifestyle International - Manager/Senior Manager - Program Management - Customer Loyalty & Analytics/CRM - Homecentre (5-14 yrs)

Bangalore Job Code: 943549

Please find the below job description:

Position: Program Management Customer Loyalty and Analytics with Homecentre,

Corporate office Bangalore.

Function / Department : CRM

Designation: Senior Manager / Manager

Role Summary

- Ideate and implement analytics driven strategic initiatives to drive growth, retain existing and attract new customers for Home centre - Plan & execute customer engagement programs for Home centre stores and Homecentre.com with a 360 omnichannel approach

Summary of Role Responsibilities

- Drive Digital collaboration initiatives that will enhance customer experience, loyalty and generate customer enthusiasm for new products thus amplifying sales and market share




- Engage with new and emerging cutting-edge retail technology companies




- Increase customer delight through festive offers, birthday wishes etc. 




- Manage the CRM campaign calendar (email, SMS, coupon campaigns) end to end in coordination with the partnering agency 




- Drive omnichannel shopping with special focus on increasing loyalty and customer visits to lifestylestores.com 




- Draw analytical insights for offline and online customer behaviour & recommend strategies to maximize omnichannel customer lifetime value across all touchpoints 




- Derive actionable insights and drive change programs impacting product, price and promotion 




- Build and drive Gift card business (applicable only for Homecentre) 




- Aid retail operations through qualitative and quantitative consumer research (customer interviews, data analytics)

Part II

Key Job Responsibilities

Strategic initiatives 





- Conduct market research, competition analysis, customer segmentation and gather consumer insights 




- Identify opportunities by analysing data to increase sales profitably, prescribe the actions to take and track those actions by financial impact 




- Drive Digital collaboration initiatives that will enhance customer experience, loyalty and generate customer enthusiasm for new products thus amplifying sales and market share 




- Engage with new and emerging cutting-edge retail technology companies Customer Engagement




- Influence through offers and communication to cross sell and upsell at point of sale 




- Increase customer delight through festive offers, birthday wishes etc. 




- Retain and influence existing customers for repeat visits to store (launches, offers etc.) 




- Manage the CRM campaign calendar (email, SMS, coupon campaigns) end to end in coordination with the partnering agency 




- Drive omnichannel shopping with special focus on increasing loyalty and customer visits to lifestylestores.com 




- Tie up with external vendors/partners to reach out to bigger customer base and build brand awareness 




- Acquire new customers from other formats, registrations and data quality

Analytics 




- Provide usage/buying behaviour of customer and comparative analysis for driving campaigns to stores/concepts 




- Provide store level analytics for low performing stores / products 




- Provide cross concept level analytics to understand and influence buying behaviors 




- Build proactive models to build customers 




- Perform A/B testing to identify what is working and not working 




- Draw analytical insights for offline and online customer behaviour & recommend strategies to maximize omnichannel customer lifetime value across all touchpoints 




- Derive actionable insights and drive change programs impacting product, price and promotion 




- Aid retail operations through qualitative and quantitative consumer research (customer interviews, data analytics) 




- Partner with business teams and analytics agencies to understand key triggers to drive repeat purchases in various categories 




- Create reporting dashboards and oversee marketing campaign performance reporting to the business teams 




- Partner with IT team to implement new CRM features to constantly improve customer experience Gift cards (only for Home centre Program Manager) 




- Build gift cards portfolio through business development and brand development

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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