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04/10 Sakshi Mishra
Assistant Manager at Landmark Group

Views:3664 Applications:250 Rec. Actions:Recruiter Actions:0

Lifestyle International - Area Manager Marketing - East (9-12 yrs)

Kolkata Job Code: 620653

SUMMARY

- To achieve budgeted sales through deployment of marketing communication (internal & external)

KEY RESPONSIBILITIES

Marketing Strategy & Implementation

- Work closely with RMM for developing a widespread Marketing Strategy to achieve a domestic turnover.

- Ensure effective deployment of all National promos, well supported by LSMI.

Vendor Management

- Develop and closely work with vendors for events, printing and fabrication of signages.

- Effective negotiation and restrict marketing spends in order to meet business objectives.

Operations Management

- Close Co-ordiantion with Store Marketing Executives/Sales Operations Team / Corporate Marketing Team for implementation of Marketing Plans at the Stores level.

Consumer Loyalty

- Focused approach on TIC base and maintain 50% conversions at stores.

- Ensure Data entered is valid in CRM.

- Implement Cross Promo offers on quarterly basis.

MIS & Competition Tracking

- Develop Analyze, Use & Share Marketing MIS for Business building.

- Responsible for competitive Study\Tracking\Analysis for meeting business objectives.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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