Roles & Responsibilities: 1. Define Category Strategy & own product portfolio development - Using consumer research, internal and external understanding, data, intuition, creating relevant categories and sub-categories for Licious to help build deeper understanding of the consumers, their behaviours, needs / wants across different occasions. Competition analysis (pricing/promotions/launches) & study of industry trends to provide key inputs for conceptualization, Communication of the products in the category. 2. Own category funnel & conversion and work across cross-functional teams ( digital product, merchandising) on solutioning to improve the funnel and user conversion ( Levers: Improve shop-experience on the platform/ cross-sell/up-sell/ personalization/category specific events etc) 3. Design the GTM and scale up for new categories/new SKUs 4. Own & execute demand generation activities to meet category objectives - Levers for demand generation ( Selection, pricing, promotions, visibility, availability and consumer communication, category events) - Own and execute monthly/weekly category merchandising, visibility & consumer communication plan to drive new to platform acquisition, New to category acquisition and repeat to category 5. Own the category P&L and its delivery. - Monthly & weekly category revenue plan and its delivery. - Own Margin Strategy and its delivery. ( Levers are: Selling price/kg, yield, category mix, Purchase price/kg) 6. Work closely, across functions ( NPD, Backend Supply Chain, Delivery Ops, Merchandising, Planning team, Brand & Offline & Digital Marketing Team ) for the following 1. Planning, Supply Chain and Procurement: Follow up and coordinate on supply chain deliverables of key marketing activities, procurement targets, monitoring sourcing price, packaging development and its pricing 2. Packaging design development and execution for products 3. NPD: Guide on New product Development and developing features in existing products. 4. Internal/External Creative Team and other Strategic Planners - To develop the communication elements and category/product implementation guidelines.

Bangalore

Licious -  Senior Manager - Category 

Licious -  Senior Manager - Category  ,Job Description for Licious -  Senior Manager - Category  in Licious in  Bangalore for (5-6) years of experience. Apply Now!

Job Description for Licious -  Senior Manager - Category  in Licious in  Bangalore for (5-6) years of experience. Apply Now!