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13/05 Sirisha
Senior Manager - Talent Acquisition at Licious

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Licious - Online Category Lead - Merchandising (3-6 yrs)

Bangalore Job Code: 822052

Online Category Lead'

Job Title : Online Merchandising Lead

Location : Bangalore

About Licious :

- Headquartered in Bengaluru, Licious is an online gourmet meat startup that unlike other ecommerce platforms in the space, is actually based on an end-to-end model that starts right from procuring the fresh produce to processing, storage and delivery.

- In an industry largely dominated by the frozen meat market, this meat startup endeavours to satisfy customers with fresh, locally-sourced meat and seafood that has been processed using globally-accepted scientific techniqchiues.

Overview :

- The candidate will be a part of Licious's Category team. He/she will take ownership on revenue & gross margin targets for the Category across all cities.

- Candidate will also be responsible in coordinating with cross functional teams for day-to-day activities and new initiatives that will need to be undertaken.


- Help achieve Orders & Revenue targets month on month.

- Running A/B testing experiments in regards with product positioning, pricing, UOM, new specs, etc. & measuring its impact.

- Measure the effectiveness of each widget by measuring the view to conversion ratio along with measuring clicks on banners, product impression, etc)

- Maintaining common data sheets of customer insights (across all platforms - NPD, consumer survey, customer interaction, social media, etc) and analysing for building initiatives for the category at city/hub level.

- Will own conversion at respective category level across all funnels.

- Defining consumer journey on each of the platforms and running A/B tests in order to keep attaining improvement in the funnel conversion.

- Helping achieve gross margin targets by giving visibility and selling high margin sku's.

- Needs to take ownership on merchandising operations, cataloguing monitoring, discount monitoring and ensuring zero errors.

- Own Availability across categories along with Planning team, have an all time visibility on availability & actionability to drive revenue basis the same across categories.

- Planning weekly campaigns at an overall and category level by first building a logic on visibility for each category and then adhering to the logic and planning daily campaigns.

- Driving visibility plans, promotion plans and coordinate the same between the internal marketing teams.

- Work along with Tech team in order to build newer real estate in order to provide visibility to categories and revamping existing ones in order to provide improvement in the funnel.

- Building logic for visibility plans across widgets for all categories and managing other categories

- Help achieve discount targets

Desired Skill Set :

- Strong analytical skills with the ability to collect, organize, analyse, and disseminate significant amounts of information with attention to detail and accuracy

- Strong interpersonal skills

- Advanced Excel

- Exposure to marketing & ecommerce funnels is a must

- Understanding of ecommerce/retail business

- Basic understanding of the meat or grocery space

- Should be a meat eater.

Required Behavioural Skills :

- Hustler & Super Passionate about his/her work

- Should be result & detailed oriented and must have ability to multi task and work under pressure with minimum supervision.

- Must be self-driven & target oriented.

- Proficient in Verbal and Written Communication skills, with demonstrated ability to communicate with cross functional teams

- Should be a go-getter and bring high level energy in the team

- Should be calm, grounded, clear-headed and self-motivated

Women-friendly workplace:

Maternity and Paternity Benefits

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