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22/03 HR
Talent Acquisition at Licious

Views:4003 Applications:1216 Rec. Actions:Recruiter Actions:61

Licious - Category Manager (1-3 yrs)

Bangalore Job Code: 905538

Roles & Responsibilities :

- Using consumer research, internal and external understanding, data, intuition, creating relevant categories and sub-categories for Licious to help build deeper understanding of the consumers, their behaviours, needs / wants across different occasions.

- Competition analysis & study of industry trends to provide key inputs for conceptualization, Communication of the products in the category.

- Develop the Marketing Mix for the category to include the products, communication platform, category guidelines and key communication element

- Represent the consumer within the company and own category conversion, category P&L as a metric. Closely work with merchandizing to conceptualize and run events for driving category metrics revenue, etc

- To create frameworks for solutioning for a specific category/sub-category/SKUs

- Design the GTM and scale up for new categories

- Define clear metrics for the category/sub-category success and build sustainable programs to structurally drive the same across the organization.

- Work closely, across functions ( NPD, Quality, Planning, Delivery Ops, Brand & Offline & Digital Marketing Team ) for the following

- Supply Chain and Procurement: Follow up and coordination in supply chain deliverables of maintaining stock/availability, procurement targets, monitoring sourcing price, packaging development and its pricing

- Packaging design development and execution for products

- Maintain performance and quality of launched products, tracking product ratings and suggesting improvements or corrective actions

- Planning to plan & close Week on Week revenue for the category, stock availability across cities

NPD : Guide on New product Development and developing features in existing products.

- Internal/External Creative Team and other Strategic Planners - To develop the communication elements and category/product implementation guidelines.

- Build strong basics for the category QOS, SLA, Cx in target cities and zones

- Increase category awareness & trials

- Come up with strong pipeline of growth ideas to increase repeats for the category

Skills :

- High level of consumer obsession. Ensure that a high bar for consumer experience is maintained

- Extremely strong analytical skills and structured approach to problem solving

- Should have an overall P&L thought process, trade-offs that need to be made and impact of various decision on different line items of the P&L

- High level of detail orientation to be able to build operating plans for the business

- Good influencing skills and stakeholder management skills and ability to get work done from internal & external stakeholders

- Good project management skills to drive and keep multifunctional projects on a track with clearly defined success measures

- Creative thinker and ability to connect the dots between external research, internal data and intuition through consumer interactions

Preferred Experience :

- Roles involving consumer first thinking - Brand Management / Consumer marketing

- Experience of owning New Product Development/ Innovation projects in F&B is a must.

- P&L management - Category / Product or Business Management roles in traditional / online sectors preferably F&B, FMCG/D

- Digital Businesses - Exposure to digital businesses, utilization of - tech- to solve for consumer problems is a plus.

- Research, Analysis & Insights - Consumer insights, Research, Product Strategy, Market Knowledge

- Person should be super passionate about Meat category

- Work-experience of 1-4 years post MBA or 2-6 years post graduation from top colleges

- Experience of entrepreneurship/ working in a small to mid startup is a plus

Women-friendly workplace:

Maternity and Paternity Benefits

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