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19/05 HR
Talent Acquisition at Licious

Views:1453 Applications:344 Rec. Actions:Recruiter Actions:27

Licious - Brand Manager (6-10 yrs)

Bangalore Job Code: 1098061

Brand Manager


Roles & Responsibilities :

- Using consumer research, internal and external understanding, data, intuition, creating relevant categories and sub-categories for Licious to help build deeper understanding of the consumers, their behaviors, needs / wants across different occasions.


- Competition analysis & study of industry trends to provide key inputs for conceptualization, Communication of the products in the category.

- Develop the Marketing Mix for the category to include the products, communication platform, category guidelines and key communication element

- Represent the consumer within the company and own category conversion, category P&L as a metric

- To create frameworks for solutioning for a specific category/sub-category/SKUs

- Design the GTM and scale up for new categories

- Define clear metrics for the category/sub-category success and build sustainable programs to structurally drive the same across the organization.

- Work closely, across functions ( NPD, Backend Supply Chain, Delivery Ops, Brand & Offline & Digital Marketing Team ) for the following

- Supply Chain and Procurement ; Follow up and coordination on supply chain deliverables of key marketing activities, procurement targets, monitoring sourcing price, packaging development and its pricing

- Packaging design development and execution for products

- NPD ; Guide on New product Development and developing features in existing products.

- Internal/External Creative Team and other Strategic Planners ; To develop the communication elements and category/product implementation guidelines.

- Build strong basics for the category QOS, SLA, Cx in target cities and zones

- Increase category awareness & trials

- Come up with strong pipeline of growth ideas to increase repeats for the category

Women-friendly workplace:

Maternity and Paternity Benefits

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