Brand Manager Roles & Responsibilities : - Using consumer research, internal and external understanding, data, intuition, creating relevant categories and sub-categories for Licious to help build deeper understanding of the consumers, their behaviors, needs / wants across different occasions. - Competition analysis & study of industry trends to provide key inputs for conceptualization, Communication of the products in the category. - Develop the Marketing Mix for the category to include the products, communication platform, category guidelines and key communication element - Represent the consumer within the company and own category conversion, category P&L as a metric - To create frameworks for solutioning for a specific category/sub-category/SKUs - Design the GTM and scale up for new categories - Define clear metrics for the category/sub-category success and build sustainable programs to structurally drive the same across the organization. - Work closely, across functions ( NPD, Backend Supply Chain, Delivery Ops, Brand & Offline & Digital Marketing Team ) for the following - Supply Chain and Procurement ; Follow up and coordination on supply chain deliverables of key marketing activities, procurement targets, monitoring sourcing price, packaging development and its pricing - Packaging design development and execution for products - NPD ; Guide on New product Development and developing features in existing products. - Internal/External Creative Team and other Strategic Planners ; To develop the communication elements and category/product implementation guidelines. - Build strong basics for the category QOS, SLA, Cx in target cities and zones - Increase category awareness & trials - Come up with strong pipeline of growth ideas to increase repeats for the category

Bangalore

Licious - Brand Manager 

Licious - Brand Manager  ,Job Description for Licious - Brand Manager  in Licious in  Bangalore for (6-10) years of experience. Apply Now!

Job Description for Licious - Brand Manager  in Licious in  Bangalore for (6-10) years of experience. Apply Now!