Licious - Brand Manager

Job description

- Continuous Consumer understanding need gap analysis through structured consumer research. Use Consumer learnings and trends to formulate Marketing and brand plans

- Translate brand strategy into brand/marketing plans and go-to market strategies for city launches

- Conceptualize and implement integrated marketing and communication program

- Measure and report performance of marketing campaigns and activations

- Conceptualize and execute social media strategy for the brand

- Work with external creative agencies and digital channel managers to ensure that plans are executed as developed

- Collaborate, conceptualize with and review plans and schedules submitted by agency and social media team to ensure they meet campaign objectives

- Work with category teams to ensure their objectives are clearly outlined, expectations aligned and output reported.

- Foster strong and productive relationships with all agencies and internal partners.

- Embrace knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know

What you will need

- Master's degree in business administration specializing in marketing

- 4-6 years of experience in FMCG/Ecommerce/FMCD

- Demonstrate a competent level of media understanding

- Proven experience in communication development working with creative agencies

- Excellent verbal, written communication and presentation skills, ability to organize information in a high-level way to communicate key points to partners and internal stakeholders

- Should have managed campaigns end to end

- Should be a self-starter