jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
04/06 Nikhat
Talent Acquisition at Delightful Gourmet Pvt. Ltd

Views:3363 Applications:399 Rec. Actions:Recruiter Actions:106

Licious - Brand Manager (4-6 yrs)

Bangalore Job Code: 705531

Job description

- Continuous Consumer understanding need gap analysis through structured consumer research. Use Consumer learnings and trends to formulate Marketing and brand plans

- Translate brand strategy into brand/marketing plans and go-to market strategies for city launches

- Conceptualize and implement integrated marketing and communication program

- Measure and report performance of marketing campaigns and activations

- Conceptualize and execute social media strategy for the brand

- Work with external creative agencies and digital channel managers to ensure that plans are executed as developed

- Collaborate, conceptualize with and review plans and schedules submitted by agency and social media team to ensure they meet campaign objectives

- Work with category teams to ensure their objectives are clearly outlined, expectations aligned and output reported.

- Foster strong and productive relationships with all agencies and internal partners.

- Embrace knowledge of all changing media marketplace conditions, consumer trends, research/measurement evolutions, media tech, and provide expertise internally to keep organization in the know

What you will need

- Master's degree in business administration specializing in marketing

- 4-6 years of experience in FMCG/Ecommerce/FMCD

- Demonstrate a competent level of media understanding

- Proven experience in communication development working with creative agencies

- Excellent verbal, written communication and presentation skills, ability to organize information in a high-level way to communicate key points to partners and internal stakeholders

- Should have managed campaigns end to end

- Should be a self-starter

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.