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21/06 HR
Talent Acquisition at Licious

Views:1999 Applications:608 Rec. Actions:Recruiter Actions:25

Licious - Assistant Manager/Manager - Customer Retention (3-4 yrs)

Bangalore Job Code: 940589

Job Description

- Cross- channel: Lead the development and execution of customer engagement initiatives across all channels (email, push notifications, direct mail, and in-app)

- Personalization: Develop and evolve advanced segmentation strategies that deliver truly personalized marketing programs and exceptional user experiences

- Analytics: Leverage analytics trended data and deep customer insights to identify and execute innovative programs that continually push CRM initiatives to the next level

- Experimentation: Build and maintain a test and learn roadmap and continually iterate to increase channel effectiveness

- Communication: Lead the design and development of CRM reporting dashboards; establish templates and processes for regularly sharing CRM progress and results with key stakeholders

- Automation: Identify and implement opportunities for automation and innovation that increase the efficiency of marketing channels and enable scale while minimizing cost and overhead

- Best practices/ Benchmarking: Manage agency and vendor relationships and continually seek to grow and evolve our capabilities by leveraging new third-party systems and partnerships

- Lead the successful launch of CRM initiatives for new products and markets

You would be a great fit if -

- You have 3+ years of Marketing experience with a deep understanding of customer lifecycle, purchase habits, loyalty, personalization, and analytics

Tools / Metrics:

- Have experience with tools such as CleverTap, MoEngage to set up automated campaigns

- Have experience with Excel or Gsheets for quick data analysis

- Have experience with tools to test content on various form factors

- You have experience managing all channels : email, push notifications, SMS, in-app

- Awareness of metrics to monitor and improve these channels

- You are data-driven and can identify, size and prioritize opportunities to drive higher engagement and increase lifetime value across customer segments

- You have a successful track record of developing simple marketing strategies, executing, measuring, and delivering on performance targets

- You are data-driven and understand how to optimize marketing programs and channels

- You possess a strong understanding of consumer decision journey, have consumer empathy and are passionate about building great customer experience

Women-friendly workplace:

Maternity and Paternity Benefits

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