Lenskart is looking to bring on board Media Planning & Buying Lead. S/he will head the planning and buying for media & be involved in a wide variety of activities including getting TV edits, Radio Ads and Print ads developed, etc. The ideal candidate would have a track record of implementing disruptive ideas that have shown the potential for a 10x improvement rather than only managing incremental improvements. The individual will need to fit in well into the hands-on entrepreneurial culture of Lenskart and be a key contributor to its growth. Role: Media Planning & Buying Lead Band: Senior Manager/ Manager Location: Faridabad, Delhi NCR Reporting to: Head of Brand marketing Interactions: The role requires to collaborate across cross-functional teams to create success Key Responsibilities: - Manage End to End planning, buying and implementation of all TV, Digital & Radio Brand campaigns - Developing media strategy basis Brand objective & customer insights - Developing creatives for TV, Digital, Print & Radio- getting TV ready edits post main film creation, Script to Jingle for Radio campaigns, Newspaper creatives with in-house design team - Tracking performance of the campaign viz a viz Sales, Organic Traffic (installs and direct Traffic) home Brand searches, Store Traffic - Ad-hoc analysis on generating consumer insights on any drop in the consumer journey - Managing and analyzing new initiatives- any Brand experiments done across new or existing platforms - Overseeing conceptualization for performance marketing creatives and reviewing performance regularly - Managing and analyzing Promo and customer SMS campaigns - Managing monthly budgets and due reporting to senior management. Liaising with Finance for Forecast vs Spends for all marketing Candidate's Profile: - 6 to 9 years of relevant hands-on experience - Excellent with Data Analysis and Presentation - Demonstrated achievements in integrated media campaigns- across TV & Digital Channels - End-to -end campaign planning on TV- planning, buying & benchmarking rates and executing campaigns with Agency and Publishers - Excellent understanding of ROIs and measuring how band campaigns perform - Full time MBA

Faridabad

Lenskart - Manager/Senior Manager/Lead - Buying & Media Planning 

Lenskart - Manager/Senior Manager/Lead - Buying & Media Planning  ,Job Description for Lenskart - Manager/Senior Manager/Lead - Buying & Media Planning  in Lenskart Solutions Pvt. Ltd. in  Faridabad for (6-9) years of experience. Apply Now!

Job Description for Lenskart - Manager/Senior Manager/Lead - Buying & Media Planning  in Lenskart Solutions Pvt. Ltd. in  Faridabad for (6-9) years of experience. Apply Now!