Lenskart - Category Manager - Online Business

Category Manager - Online Business |Lenskart

- Be a subject matter expert and enable systemization & automation across business processes

- Marketing plan deciding and rolling out offers - bank/wallets, monthly offer plan for drop offs/ new customer/ referrals, flash sales; products to focus on

- Working with marketing team for creatives, digital marketing for getting traffic on the key product types

- Working with Performance marketing team for better coordination on push, sms, email, facebook/google

- Merchandising - Liaising with merchandising team to ensure we know what sells and that is served at right position (Sorting) - which customer sees what in each category - all data backed experiments

- Product Flow - Ensuring product flow is smooth, each time weeding out excess options, adding new relevant categories on L1, grid etc

- Monitoring and taking relevant actions for driving visits and conversions

- Working with assisted Sales team to drive better conversions, SOPs etc.

- Managing inventory for online for each category, sub category - planning ahead of sale etc

- Liaising with brand spoc for planning for peak marketing for margin/inventory, Clearance sale stock with revised margins, return clauses etc

COLLABORATIVE SKILLS: 

The role requires the incumbent to work closely and coordinate with the teams. S/he should be able to seamlessly navigate these relationship dynamics in a high growth, young, agile business environment.

BUSINESS ACUMEN:

The role is critical for the business performance and would require the incumbent to create a competitive business advantage for the Talent domain across functions. It would be critical to analyse the effectiveness of the processes on a day to day basis and course correct.

DATA DRIVEN/ ANALYTICAL:

The role is required to drive specific process efficiency metrics and would be accountable to drive data-driven decision making.

RESULTS ORIENTED:

The role is required to work on deliver on daily numbers, short-term goals and long-term milestones set by business and efficacy. Meeting these milestones would be critical to create success.

PEOPLE ORIENTED:

The role requires a team player to be able to manage and lead teams to coordinate and meet the deadlines.

Required Candidate profile:

- 4+ years of work experience. Demonstrated entrepreneurial experience of running categories in dynamic, fast-growth environments preferred. Working understanding of digital marketing preferred.

- Exposure to handling fashion categories is a must.

- Strong experience in conversion improvement in an online environment, preferred. Prior experience in customer acquisition and retention (esp. in an online environment) would be critical.

- Product management experience (not necessary a hard core product experience but with an understanding of customer journeys, basic UI/UX) would be an added advantage.

- Proven track record of scale-up and contributing to the revenue numbers.

- Understanding and ability to contribute to the various performance metrics (User/Vendor/ Inventory/ Invoicing) across both online and offline channels.

- Fashion Degree-graduation preferred.