Lenovo - Retail Marketing Lead

As retail marketing lead, the core objective of the role is to guide strategy, planning and end to end execution for Lenovo India consumer business. This is a critical role in the India marketing team for the Lenovo Consumer business with will require management of multiple stakeholders and driving retail and channel marketing across product categories.

- Create & deploy Retail projects to drive salience, premium imagery & market share

- Drive consistency and premiumness in brand presentation: new LES design stores

- Unified branding refresh approach for Branded Retail

- Drive Retail Excellence & Hygiene projects (Merchandising & Maintenance)

- 360 enablement for new branded store launches

- Build and execute a construct for BTL/DG investments

- Drive quarterly/yearly regional marketing planning with state-view alignment

- Be the central checkpoint, track progress & define measures of success

- Key campaign launch POSM, offer roll out at retail

- Enable business performance for Branded Retail Success + Digital for Retail - enable, educate & evangelize digital tools for business to leverage

- Digital for Retail: drive demand-gen through strong performance marketing engine

- Demonstrate and enable new ideas in-line with market requirements to impact Branded Retail biz growth

- Drive strong collaboration with Lenovo.com & Lenovo Exclusive Store to set strategic projects for success - Omnichannel, New product launches

- Large Format Retail - strategize, plan & execute marketing initiatives to drive premium & SOW

- Drive quarterly/yearly LFR marketing planning with account-view alignment

- Be the central checkpoint, track progress & define measures of success

- Develop co-marketing programs to drive unique experiences through online + offline

- Drive Channel Marketing excellence

- Develop and create a full-year channel marketing plan and calendar view for partner engagement

- Drive bi-annual partner satisfaction measurement process (PSAT)

- Introduce new initiatives on channel transformation, making future-ready & impact capacity growth

- Manage & execute Partner engagement programs, annual channel meets calendar (national + region)

Agency interaction

- Collaborate and liaise with multiple agencies to drive better creative output

- Manage agency relationship and infrastructure to drive quality output and maintain TATs

Team Management

- Manage a strong, cohesive regional consumer marketing team and provide opportunities for skill development

- Enable team members to think strategically

- Provide timely support and learning for team members to grow and upscale