Head Marketing - Consumer PC & Tablet

Location: IND-Bangalore

Functional Area: Marketing

Facility: Corporate Office

Relocation Provided: Yes

Education Required: Masters Degree

Experience Required: More than 10 years

Travel Percent: 40

Position Description :

- Are you someone with a passion for brand & marketing? Lenovo India is looking for a passionate, creative, analytical and experienced marketing professional curious to explore and unveil insights and create marketing stories.

- If you are management graduate of 2005 - 2007 batch and passionate about brand marketing and strategy; If business expansion, growth & challenges excite you; willing to be stationed at Bangalore; this job is for you.

About Lenovo :

- Lenovo is a US $43 billion global Fortune 500 company and a leader in providing innovative consumer, commercial and enterprise technologies. Globally, our product lines include a full range of commercial and consumer PCs, servers and workstations, and a family of mobile internet devices including tablets and smart phones. We design and build our products to bring progress to the world. Serving customers in more than 160 countries, we take our inspiration from the drive and imagination of the people who make things happen; our technology helps those who do, do better.

- At Lenovo we employ more than 60,000 people worldwide and our people share a common aspiration to be the very best. Whether serving our customers, working as a team or contributing to the community, we are working to build a unique company. A company that delivers unparalleled products created and supported by people with a wealth of different cultures and experiences. Our strength lies in this diversity. We are dedicated to fostering an environment that encourages entrepreneurism and ownership. A workplace where people's talents can be challenged and their efforts recognized and rewarded. We employ fantastic people- come join the fun!

- In the Consumer PC category, Lenovo is one of the Top 3 brands in the country with close to ~20% market share across laptops and desktop AIOs. Lenovo brand is the strongest in India worldwide outside of China and enjoys very high levels of awareness and consideration. Lenovo Consumer PCs are widely distributed and known for their breakthrough innovation and outstanding value.

The Head Marketing - Consumer PC and Tablet will be responsible for brand growth that enables our business trajectory and ambition. In the Consumer PC segment, s/he needs to demonstrate growth and impact in the following areas:

1. Strategic thinking and planning - Design and deploy robust annual and quarterly marketing plan keeping the category, consumer and channel objectives in cognizance

2. Nurturing the Lenovo brand and its presence in key segments - Create a comprehensive marketing mix that addresses long term goals to build a distinctive brand and short term demand generation objectives

3. Operational excellence and support to the consumer segment team - Set systems and processes to ensure on time, in full delivery of marketing plans, measurement of outcomes and timely communication with the HQ segment team and regional sales leaders. S/he also needs to manage joint marketing plans with top e-tail accounts - Flipkart, Amazon and Paytm through the team

4. Building leading edge in Digital and Data technologies towards improving consumer experience - Set a compelling vision and aggressive execution plans for growing on digital maturity: Paid, Earned and Owned media, Mar-tech implementation, Social listening and response management, managing visibility and ad fraud, driving joint business plans with Google, Facebook and Adobe, building an agile system for measurement of key CX metrics

5. Developing a cohesive team and grooming top talent for future growth - Coach and mentor team members for core functional skills, Lenovo leadership behaviors and build a succession plan for key marketing roles

Functional scope of Head - Consumer PC and Tablet will include End To End planning, management, execution and measurement of all ATL, Digital, Social and BTL programs in the Consumer PC and Tablet businesses.

Position Requirements

Education/ Qualification:

Must Have: Management degree from one of the Top 10 business schools in India

Desired:

Management degree from IIM A,B,C, XLRI

Work Experience

Must Have: 2007 batch, 11 years (1 year MT + 3-4 years of sales + at least 4-5 years of core marketing experience), Significant experience having worked in a Top FMCG/ Technology/ E-commerce company

Desired:

At least 2006 batch, 12 years (1 year MT + 4-5 years of sales + at least 5-6 years of core marketing experience), Significant experience having worked in a Top FMCG/ Technology/ E-commerce company.

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