Here at Lenovo, we believe in smarter technology for all, so we spend our time building a society that's brighter and more inclusive. And we go big. No, not big- huge. We're not just a Fortune Global 500 company, we're one of Fortune's Most Admired. We're in 180 markets, working with 63,000 brilliant colleagues and counting. And we're known for the world's most complete portfolio of smart technology, from devices to software to infrastructure. With our ingenuity, we help millions- not just the select few- experience our version of a smarter future. Responsibilities of the position : - Lead the process of Brand Management through Brand Positioning, Creative Development, POS, Competition Analysis and Tracking and BTL planning - Be a part of the Asia MBG leadership team to manage the marketing function to consistently deliver the highest standards of customer experience, brand visibility &amp; brand recall leading to achievement of targeted topline, bottom line &amp; market-share. - Define and manage annual marketing budgets and calendar involving product launches, in-store events, brand associations, ATL campaign management, media buying and consumer engagement initiatives aimed at driving traffic to stores and ensure cost effectiveness. - Brand Marketing: Manage and increase the brand KPIs, represents the market identity- who we are, what we do, what kind of quality we provide and increase the trustworthiness, and more. - Lead the localization and execution of marketing initiatives to align with the MBG strategy and drive revenue. Responsible for data driven plans &amp; closed loop ROI reporting to the country team and local teams. - Retail Marketing : Manage BTL and associated modules at retail stores. Map trends and consumer behavior and devise strategies to improve ROI on key performance metrics. Ensure effective launch of Loyalty Program with focus on incremental sale and increase in repeat customers visits. - Conduct market research through external agencies to generate insights by working together with corporate marketing team - Digital Marketing: Manage all digital touch-points including website, e-commerce and social media to effectively increase brand reach and conversations around the brand socially. Focus on e-commerce sales, reach and engagement matrix on social media. - Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - PR Management : Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI. Ensure stakeholder placement for media as well as influencers. Liaise with media persons directly for story placement and coverages. 1. Education/ Qualification - Must Have : Post graduate degree in marketing from a Premier institute and work experience in handling consumer brands in India - Desired: Experience in the mobile phone industry or a pan AP/ regional experience 2. Work experience : 12+ years of marketing and sales experience 3. Key functional/technical competencies: - 12+ years relevant Senior Leadership Marketing Management experience in Consumer organizations. - Understanding of the Handset industry. - Must have had experience in Marketing, Brand Building, Pricing, Trade Marketing, Consumer Insights, Digital Media Marketing. - Effective agency management - PR, digital and social

Bangalore

Gurgaon/Gurugram

Lenovo - Head - Marketing 

Lenovo - Head - Marketing  ,Job Description for Lenovo - Head - Marketing  in Lenovo in  Bangalore Gurgaon/Gurugram for (11-16) years of experience. Apply Now!

Job Description for Lenovo - Head - Marketing  in Lenovo in  Bangalore Gurgaon/Gurugram for (11-16) years of experience. Apply Now!