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26/09 Ankita Singh
Senior HR Manager at Lendingkart Technologies Pvt Ltd

Views:3307 Applications:477 Rec. Actions:Recruiter Actions:101

Lendingkart - Manager - Marketing - Mobile App (3-7 yrs)

Bangalore Job Code: 496637

Designation - Manager - Marketing (Mobile App)

Work Location - Bangalore

Only Male Candidates

Experience : 3+Years

- The role involves driving new customer acquisition and revenue through the mobile app. You will be responsible for driving app installs, manage customer experience and revenue through various digital channels

- The ideal candidate will possess a demonstrated ability to think strategically about business, and product, with the ability to build and convey compelling value propositions.

Responsibilities :

- Drive new customer acquisition through the mobile app

- Drive mobile app installs through digital media including Facebook, Google, Email, SMS, Affiliates

- Understand and manage customer experience on Mobile App

- Drive and manage App reviews and ratings

- Expert in CPA, CPC, CPI, CPM, revenue share and payment models

- Understand products offered by Lending kart and be able to articulate its functions and benefits to external audiences

- Track and monitor performance of the mobile App

- Drive organic and inorganic downloads- Reduce the cost of mobile user acquisition

- Optimize the campaigns- Setup Analytics and take data-driven decisions

- Drive engagement on the App- Get feedback from the users, and communicate that with the Product team

- Planning, Strategy, Execution of Mobile App

- Working seamlessly across different teams including and organizations, earning trust from others. Key internal partners include the product team, technology team, loan specialists, and the credit team.

Desired Skills :

- Previous experience in driving business through mobile app is a must

- High ownership of work and a proven record of working with projects to completion.

- The ideal candidate is motivated, agile, with strong time management and project management skills, and is technical and analytical.

- A good understanding of digital marketing including prior experience in performance marketing, affiliate marketing, and online word of mouth referrals.

- Candidates will be effective written and oral communicators-highly organized, collaborative, yet self-sufficient, and capable of influencing teams and individuals to achieve the right results.

- Experience in a highly analytical, results-oriented environment with external customer interaction. Proven analytical skills and demonstrated ability to manage the business - by the numbers. Must be metrics-driven.

- Experience with financial technology, e-commerce, retail, B2B sales or technology sales or would be an advantage

- Previous responsibility for strategic development, product management or product marketing, revenue targets and quotas is highly desirable.

Preferred Qualifications :

- MBA from a reputed institute

- Overall 3+ years experience in digital marketing

Location: Bangalore

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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