Legrand - Manager - Product Marketing

Job Role : Product Manager - Marketing

Designation/Title : Assistant Manager/Deputy Manager/ Manager

Key Focus :

This role is responsible for the complete LMS product life cycle management of a product line, developing new products, customizing group products as per market needs and executing product strategy as planned.

Roles and Responsibilities :

- Manage the complete product life cycle of existing product lines and ensure product profitability as per defined targets.

- Develop the product positioning strategy with respect to - market segment, customer categories, pricing, competition, etc.

- Gather market intelligence, track sales, forecast demand and prepare business plan for product line.

- Prepare budgets and long range plans (LRPs) for the product portfolio.

- Work with finance team to analyze FOREX rate fluctuations and align pricing and budgets accordingly.

- Deliver product trainings to sales team and channel partners.

- Support the sales team to run branding and promotion schemes by providing relevant data.

- Work closely with the marketing communications team to develop the MARCOM strategy.

New products:

- Co-ordinate with the Legrand group product team in Europe.

- Design and develop product launch strategies.

- Work with R&D team for technical feasibilities.

- Pricing, branding and promotions.

- Work with sales team for promotions, product training and client interactions.

- Handle technical queries and support sales, channel partners and clients.

Behavioural Competencies :

Team Excellence Level Functional Competencies

- Performance excellence

- Customer engagement excellence

- Productivity excellence

- Initiative excellence

- People excellence

- Relationship excellence

- Process excellence

- Adaptive excellence - - Technical knowledge in respective product category

- Should have knowledge of product applications

- Financial and business skills

Qualifications, Role Specific Knowledge and Experience :

- Bachelor degree in Engineering (BE), preferably in Electronics

- Post-graduate diploma/degree in business management with specialization in sales/marketing

- Relevant work experience of 4-6 years

- Highly proficient in using MS-Office applications like excel, word and power-point

- Excellent communication and presentation skills

- Should be able handle stressful business situations and remain calm under pressure