Leena AI is seeking a Product Marketer focused on driving users to the Leena AI apps to help fuel a phase of rapid adoption for our products. You will wear many hats -- there should be no task that would be beneath you and no challenge, insurmountable for you.

The role is based at our Gurgaon office, reporting to the [Director, Product & Growth.](https://www.linkedin.com/in/chirayuakotiya/) To be successful in this role, you must, have a team player mindset, have very strong attention to detail, show a willingness to learn new technologies and processes, and demonstrate strong cross-functional collaboration.

You will be coordinating closely with customer and internal teams (Product, Engineering, Marketing, and Customer Success) and take responsibiliy of planning, execution, and successful implementation of our products for our customers.

- Key Responsibilities:-

- Drive user growth, feature adoption and awareness strategies across channels such as app store, in-app and external media

- Work closely with a range of cross-functional teams- product, customer success, design, and content-to fuel product adoption, develop go-to-market strategy and drive launches for our products

- Create and execute playbook for introducing users to new and existing features and offerings through in-app communications, campaigns other key-communication opportunities, and thereby drive retention, engagement

- Manage communications across channels such as social media, whatsapp, emails, sms, in-app, push notifications, internal communication etc. Create programmes and campaigns that ensure strong retention of the platform

- Build and optimize funnels for user acquisition, user engagement with different features; Conduct continuous A/B experiments, monitor product and campaign KPIs

- You should be able to flex with business needs: copywriting, optimizing onboarding conversions, content strategies, email/push, distribution activities

- Analyse and present reports to multiple stakeholders

Key Requirements:

- 3+ years of experience as a marketing manager or related roles

- Understanding of data flow, data funnels and how to assess user behaviour with data and find actionable insights

- Handson experience with tools such as Google analytics, Firebase, Appsflyer, Mixpanel etc.

- You have excellent verbal and written communication skills: Ability to have deep empathy for users and to adapt how you communicate to best reach and engage your audience- from frontline workers to CXOs.

- Strong interpersonal skills to manage and work with multiple teams and stakeholders

- Demonstrated strength in strategic thinking / market analysis /competitive analysis

- Willingness to learn, unlearn and relearn as per market and customer evolution

- Demonstrable creative communication skills

Benefits of This Role :

- You will work with great people- . We expect exceptional work. You will be joining a small team of A+ players and you will be expected to perform as an A+ player yourself. We are good at what we do and we like succeeding. To fit in, you will have to hustle and work hard. If you- re up for that, then there are a lot of benefits.

- You will play a huge role in the growth trajectory- . We- re a small team, so every person has the opportunity to make a big impact and leave their fingerprints on products and projects that are enjoyed by millions of employees across the globe. You will help shape the growth and marketing efforts from the ground up and play a very important role in creating a completely new, interesting arm of the business.

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