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13/05 Christina
HR Manager at Leena AI

Views:1189 Applications:342 Rec. Actions:Recruiter Actions:117

Leena AI - Marketing Manager - ABM (3-6 yrs)

Gurgaon/Gurugram Job Code: 821859

Marketing Manager - ABM

What you get to do every day

- Identify, manage, and develop customer reference and advocacy campaigns that enable sales to lead with customer success and value.

- Define, develop, and execute account-based marketing plans for strategic accounts in alignment with company objectives.

- Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Leena AI products.

- Build then obsess over ABM metrics to ensure business impact measured by named account pipeline/bookings (sourced/influenced), database growth and accuracy for named accounts, account/person engagement scores and sales/partner utilization of programs.

- Manage program execution against committed timelines and within budget; set appropriate success KPIs and track measurements to determine impact and ROI in a data-driven fashion.

- Evaluate and recommend additions to our ABM technical stack

- Collaborate with our Performance Marketing team to drive the digital strategy for ABM (digital ads, paid social) that complements regional marketing activities.

- Partner across the marketing organization to deliver integrated marketing across all relevant channels: product marketing, performance marketing, communications, content marketing, brand, web, etc.

- Actively monitor all campaign analytics, partnering with our analytics team to create appropriate reporting on campaign performance and communicate results optimally with recommended actions for optimization

What you bring to the role :

- 3+ years of marketing experience (fast-growing SaaS preferred) with strong campaign or integrated marketing experience; strong preference for prior Account Based Marketing experience and/or enterprise marketing experience

- Previous use of Account Based Marketing technology stacks

- Experience owning end-to-end execution of marketing programs and campaigns

- Experience collaborating across multiple internal teams and departments and building effective relationships and inspiring change!

- A bias for action, results and delivery, with a high-quality bar

Benefits of This Role :

- You will work with great people.

- We expect exceptional work. You will be joining a small team of A+ players and you will be expected to perform as an A+ player yourself. We are good at what we do and we like succeeding. To fit in, you will have to hustle and work hard. If youre up for that, then there are a lot of benefits.

- You will play a huge role in the growth trajectory.

- Were a small team, so every person has the opportunity to make a big impact and leave their fingerprints on products and projects that are enjoyed by millions of employees across the globe. You will help shape the growth and marketing efforts from the ground up and play a very important role in creating a completely new, interesting arm of the business.

- You will enjoy flexible workdays.

- We have flexible vacation policies. In short, provided that you produce work that is exceptional and delivered on time, you can work whenever you want.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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