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06/01 Christina
HR Manager at Leena AI

Views:496 Applications:157 Rec. Actions:Recruiter Actions:50

Leena AI - Manager - Performance Marketing (4-8 yrs)

Anywhere in India/Multiple Locations/Bangalore/Chennai/Delhi NCR/Gurgaon/Gurugram/Hyderabad/Mumbai/P Job Code: 879053

Leena AI is looking for an extraordinary performance marketer to help drive new user growth through Paid Media Channels. As a member of the Acquisition Team, you'll be responsible for helping build and manage campaigns across a variety of digital channels.

This is an excellent role for candidates that have 4+ years of relevant experience and are excited about using their skills alongside a strong marketing team to build one of the strongest brands in HRTECH.

Responsibilities:

- Help support acquisition campaigns on offline and online channels including Search, Display, Mobile, TV, and Direct Mail.

- Plan, define and execute demand generation funnel for Leena AI products

- Manage daily operations of paid display and programmatic campaigns, organic and paid social media as well as SEM.

- Provide hands-on optimization of ad campaigns across all marketing channels towards the company's performance KPI, with an emphasis on CAC

- Assist in the maintenance and monitoring of reports, budgets, campaign performance, ROI, LTV, and other channel metrics.

- Build ideas for campaigns by writing ad copy and sharing a creative vision with the design team when applicable

- Act as a business partner to internal teams such as product marketing and creative

- Use a process of testing to prove hypotheses and recommend performance optimizations

- Use a data driven approach to manage campaigns and derive insights on strategy and performance.

- Help support weekly and monthly reporting of channel metrics, goals, and other KPI's.

- Monitor web analytics dashboards and key reporting tools, pointing out key areas of importance

- Write creative briefs to define program objectives and KPIs, optimizing campaigns to maximize ROI.

- Work closely with the other teams and stakeholders to ensure acquisition goals are met.

Expected Skills & Qualifications:

- At least 4+ years of related performance marketing or paid acquisition experience

- A passion for Marketing. You stay up to date on the industry, platforms and changes as they roll out

- Excellent cross-functional skills especially around your ability to influence others

- A firm grasp of Web Analytics, A/B Testing, and data driven marketing

- Strong analytical ability and are an advanced Excel nerd

- Ability to analyse performance data for optimizations

- Outstanding ability to think creatively, identify and resolve problems

- Can write direct ad copy that is built to convert

- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere

- The capability to synthesize sophisticated ideas into impactful recommendations for senior executives.

- A hungry, infectious personality: we- re looking for someone determined and able to win.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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