About us:

Leap, backed by Sequoia Capital, is an online platform catering to study abroad aspirants. We provide guidance to students in their journey to a global education & career. We also create modern financial products and services for International students. You can also think of us as a modern bank for international students!

Read more about us here: https://techcrunch.com/2021/03/16/leap-raises-17-million-to-help-indian-students-study-abroad/

We are a young & ambitious, fast growing company. We offer meaningful work, an invigorating work environment and a lot of autonomy

Founder Profile :

- Arnav Kumar is a graduate of IIT Kharagpur. Leap is his second company and he has raised more than $30M in capital for his startups. In his last role, he was a VC investor with SAIF Partners (Now Elevation Capital), which is an early investor in paytm, meesho, urban company, unacademy and many other unicorns.

- Vaibhav Singh is a graduate of IIT Kharagpur. He spent his first 6 years at DeutscheBank, across Singapore & Sydney to manage a $3Bn flow book. He has built 2 fintech startups before, as a founding member of CapitalFloat and Incred, both pioneering businesses valued >$500Mn

- The Leap team has a fine balance of industry experience (edtech, fintech, study abroad) and technical skills (engineering, product, design)

Responsibilities :

- Responsible for planning, executing and maintaining performance marketing campaigns across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.

- Track the funnel performance and take steps proactively to fix leakages & breakages on a day to day basis.

- Work and coordinate with cross functional teams across domains to lead and close marketing initiatives.

- Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels to drive acquisition with a implement, test, and measure mind-set.

- Analysis of performance marketing efforts & reporting of key insights, learnings & misses once campaigns are over.

- Work and coordinate with the Creative team to ensure smooth execution of campaigns.

What we're looking for :

- Performance marketing experience of 2-4 years in high growth internet startups or agencies.

- In depth knowledge of Facebook & Google Ads and ability to execute SEM, Conversions, Lead Gen, App Acquisition & Retargeting Campaigns across channels.

- A combination of analytical and creative thinking, with strong data interpretation skills for channel specific metrics and KPIs (CPA, CPL, CAC, etc.)

- A good understanding of Analytics (Google Analytics, Branch & Hotjar), and a strong proficiency in MS Excel (pivot tables, graphs, formulas, cohorts etc.). Experience in CRM (Salesforce. LSQ, Zoho), Retention (Webengage & Clevertap), Datastudio and GTM would be a plus.

- Quick learner, highly organized and autonomous, but also collaborative with an ability to work cross-functionally.

Why is this a great opportunity for the right candidate :

- Experienced founding team

- Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action

- Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders

- Backed by marquee global investors

- Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture

- All of the above perks of joining a high potential company very early, along with a competitive market salary

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