Leap Finance - Associate Manager - Performance Marketing

About the Role:

We are looking for an Associate Manager- Performance Marketing | Digital Marketing | Growth Marketing

The charter for this role will include:

- Responsible for planning, executing, and maintaining performance marketing campaigns across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.

- Track the funnel performance and take steps proactively to fix leakages & breakages on a day-to-day basis.

- Work and coordinate with cross-functional teams across domains to lead and close marketing initiatives.

- Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels to drive acquisition with an implement, test, and measure mind-set.

- Analysis of performance marketing efforts & reporting of key insights, learnings & misses once campaigns are over.

- Work and coordinate with the Creative team to ensure smooth execution of campaigns.

Ideal Persona:

- Performance marketing experience of 2-4 years in high-growth internet startups or agencies.

- In-depth knowledge of Facebook & Google Ads and ability to execute SEM, Conversions, Lead Gen, App Acquisition & Retargeting Campaigns across channels.

- A combination of analytical and creative thinking, with strong data interpretation skills for channel-specific metrics and KPIs (CPA, CPL, CAC, etc.)

- A good understanding of Analytics (Google Analytics, Branch & Hotjar), and strong proficiency in MS Excel (pivot tables, graphs, formulas, cohorts, etc.). Experience in CRM (Salesforce. LSQ, Zoho), Retention (Webengage & Clevertap), Datastudio, and GTM would be a plus.

- Quick learner, highly organized and autonomous, but also collaborative with an ability to work cross-functionally.

What is Leap?

- We are building this and this and this

- In short, we are building the platform to drive global careers for millennials from emerging economies

- We work at the exciting intersection of the 2 hottest trends around - edtech & fintech!

- And we love that we succeed as a business while powering the dreams of talented students!

How far along are we?

- We are the leaders in our space by a mile!

- We are backed by Sequoia, Jungle Ventures, Owl Ventures & Harvard!

Who are we as people?

- We have a lean, rockstar team.

- We have come this far with a lean team because we love to increase the talent density with every new member we add. Yes, we are pickier than the usual company.

- We hire slowly and deliberately

- You can meet our founders here -> Arnav Kumar and Vaibhav Singh

- Arnav tweets at https://twitter.com/arnav_kumar

What will you be doing?

- We are now building our leadership team and would love to engage

- This is a great time to join the rocketship and participate in the upside -

- Broadly, You will have tearing-your-hair level complex & challenging problems to solve With massive upside if you solve them In a super fast paced environment that will challenge you With enough resources to play offense And mentorship from the founding team Your move !:)

Having a busy week? - Simply apply here