Leadership Role - Seller Marketing - Consumer Durable

1. Managing & growing brand of Seller Hub 

- Creating a healthy top of the funnel for new seller acquisition through ATL/BTL/Digital channels

- Identify the needs and aspirations of sellers (through primary/secondary research) to help create a shared value proposition 

- Manage & grow digital media engagement for the seller platform- FB profile, Twitter handle & Seller community. 

- Manage the PR for all the initiatives towards the sellers

- Manage the copy, creative & event management agencies

2. Driving engagement with all the sellers of Marketplace 

- Conduct offline events across the country to drive engagement

- Drive engagement with existing sellers through digital as well as offline activities(seller meets, FGDs, etc)

3. Product marketing 

- Ensure that all sellers subscribe to the product launches & are able to conduct their business more effectively

- Launch creative campaigns & brand various initiatives to drive recall in sellers. 

- Drive all communication with the sellers through mails, PNs, platform 

- Responsible for communication efficacy (open/click rates)

4. Manage Learning & Development charter

- Create engaging content various launches & initiatives & drive adoption for the same 

- Fulfil all training needs of sellers wrt any aspect of the business - onboarding, operations, business growth, experience, new platform feature launches, initiatives like GST etc