Leadership Role - Digital Analytics

Hiring for a Digital Analytics role in FS.

- 12+ years of total work experience, of which 5+ years of relevant digital measurement and analytics experience preferably focused on paid & owned media (Agency experience preferred)

- Specific experience with digital AdTech ecosystem, digital analytics, including hands-on experience with tools such as Google Adwords, Doubleclick, Adobe Analytics, Adobe Target, Adobe Audience Manager, (or other tools like them)

- Proficiency in working with customer data at large scale

- This role will be responsible for measuring and optimizing the performance of paid and owned media channels. You will partner with marketing business stakeholders, the media agency, and technology to design and measure experiments, report on key metrics to demonstrate how media channels are driving customer and business value, and create executive level presentations that help stakeholders understand effectiveness of the channel and what can be done to improve results.

- Your work will be critical to help improve the value driven through paid and owned media by generating performance insights and translating those insights into actionable recommendations that deliver incremental business value.

Skill sets required:

- Knowledge and expertise to partner with business stakeholders to optimize existing marketing strategies and uncover new opportunities to improve the value that marketing drives for the business

- Deep knowledge of DMP functionality and capabilities (Adobe Audience Manager preferred) and are aware of the latest industry trends and use cases surrounding the use of the DMP

- Knowledge of the ad buying marketplace including DSPs, bidders, and programmatic platforms

- Strong understanding of best practices in testing, targeting, and optimization

- Strong working knowledge of BI/reporting tools, programmatic/media analytics methods, web analytics tools and CRM solutions

- Proficient with some programming / database querying tools (R, Python, SQL, etc.)