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20/11 Gaurav Sateeja
Founder/Managing Partner at People Hire Consulting

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Leadership Role - D2C Business Growth - FMCG (7-13 yrs)

Gurgaon/Gurugram Job Code: 1182888

D2C Growth Business Leader

Job description:

- At Client, we are attempting to disrupt the natural personal care space by providing customers a differentiated offering of "fresh ayurvedic" personal care products. We use fresh ingredients such as milk, yogurt, pulp/juices of various fruits & vegetables as well as fresh flowers, leaves & herbs to build personal care products for everyday use.

- The founding team has a strong startup experience, is well funded and backed by tier 1 institutional investors.

Role: Lead the D2C business with a stronghold on performance marketing and other forms of digital marketing.

Responsibilities:

- Drive revenue growth of D2C business

- Improve profitability of the D2C business with enhanced ROAS

- Manage performance & brand ads on digital channels

- Manage other modes of paid marketing

- Work with product & marketing teams to enhance ad quality & website experience

- Drive better CRO, higher AOV, lower CAC & higher LTV

- Drive D2C revenue growth at individual product level alongside overall revenue

Qualifications & Skills:

- 7+ yrs experience in managing performance marketing & business growth

- Experience in managing an ads team

- Experience in digital consumer business, preferably FMCG.

- Start-up hustler

- Knack for innovation & creative solutioning

- Data-driven approach to problem solving

Women-friendly workplace:

Maternity and Paternity Benefits

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