Job Description :

Growth & Digital marketing :

You will be playing a critical role of understanding customer insights and tying it with business objectives and hence will be bearing the flag of thought leadership and critical thinking for the Organization

Responsibilities :

- Be the owner of consumer & business journey funnel

- Directly responsible for driving organic share of customers

- Understand the meaning of growth- knowing why to do before arriving at how to do

- Know the customer: Deeply understand customer behaviour, develop new customer insights

- Work closely with internal wholesale teams to identify, define, collect, and track key business metrics for products or business processes.

- Influence the leadership : Convert strategies into action by liaising with cross-functional leadership and drive the changes required

- Identify product differentiation based on consumer needs and journey funnel

- Monitoring Biz health - WoW on L0 & L1 metrics & taking necessary actions with POCs

- Working on structural growth initiatives (eg: How to increase purchase, drive acquisition & retention etc)

- Lead all horizontal initiatives of customers with product teams
 
Requirements :

- Hands on experience of leading a team who runs customer/ demand planning in e-commerce, digital media promotions is a must

- Proactive and ready to keep experimenting to ascertain what works and what doesn't

- Must be from tier 1 schools

- Min relevant experience of 2 years and overall 5-6 years

- You have 2+ Years of experience in relevant role

- Strong problem solving and analytical skills.

- Technical capabilities: SQL, Excel and marketing intelligence tools

- Strong bias for action and be comfortable with ambiguity

Role required : Need category marketing profile with experience in demand planning, P&L, marketing initiatives

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