Leader/AVP - Marketing - Internet/Online

Responsibilities :

- Develop and implement a cohesive marketing plan to increase acquisition, retention, partnerships and brand presence.

- Set immediate and long-term goals for internal teams

- Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit.

- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage and spend.

- Analyze the customer journey and identify key touch points in the customer's interaction to optimize customer activation and retention

- Prepare regular reports and presentations on marketing metrics

- Conduct competitor analysis to identify challenges and opportunities for growth

- Provide guidance and ideas to organize effective marketing events

- Work with product, tech and analytics teams to ensure that we have the best in class engagement strategy

- Work with investors to ensure that we have a cohesive short and long term marketing strategy