Role and Responsibilities: - Develop and execute Trade Marketing initiatives in coordination with National Trade Marketing Manager, Cluster Managers and Zonal Head to achieve volume/value targets by Month/QTR/year for total division. - Manage Zonal Trade Marketing budget with a view to realize bottom line and revenue targets. Establishing Trade Marketing Infrastructures in Division. - Increase effectiveness of BTL activations by ensuring 100% strategy execution in Division. - Energize Field Force through innovative and exciting incentive plans that will make them stretch for challenging goals and exploiting the market potential. - Execute display and merchandising guidelines in every channel; develop display aids, and local vendors in division. - Support zonal Sales team in achieving the Distribution target and display leadership support to zonal team. - Facilitate deliver of targeted training for front line sales team in all the channel in coordination with Zonal Heads and Cluster Managers. - Pilot test key in-market initiatives, analyse results and make recommendations. - Responsible for Team trainings to improve capabilities and ensure that the team becomes proficient & "future ready "from an execution standpoint. - Analyse competition through market information to finalize the marketing element of existing brand and new product launch strategy. - Coordinate with Beacon (Key Accounts team), Field Sales, SC on central/regional/account specific trade promos with budget controls. - Secure key sales information from field sales and present business analytics and findings through planned reviews to Zonal Head/ National Trade Marketing Manager on monthly basis. - Analyse data to gauge effectiveness of key activities and promos through a pre-agreed control panel and use the analysis to fine tune future activities. - Demonstrate strategic leadership, customer orientation, company values, ethics and pride through exemplary behaviour.

Metros

Lead - Trade Marketing - FMCG 

Lead - Trade Marketing - FMCG  ,Job Description for Lead - Trade Marketing - FMCG  in Soft Ark Resources Pvt. Ltd. in  Metros for (3-12) years of experience. Apply Now!

Job Description for Lead - Trade Marketing - FMCG  in Soft Ark Resources Pvt. Ltd. in  Metros for (3-12) years of experience. Apply Now!