Lead - Trade Marketing - FMCG

- Work with the sales development / excellence team to set launch objectives on distribution and delivery at market/channel/SKU level for new category / variants / sub category launches.

- Facilitate inputs in line with regular requirements

- Facilitate execution and assess results of Trade Marketing initiatives

- Liaison with Channel/ Regional Sales teams and Consumer Marketing to anchor micro-marketing initiatives

- Managing 3P merchandising operations for Modern Trade and SSS/LMT

- Work with the MT Head to prepare JBP and activity calendar for key accounts for the category

- Work with external partners/agencies to create visibility and POS solutions that help drive competitive advantage in trade.

- Develop & deploy engagement programs for key channels like Top-Stores, Chemist, Rural, WS to get same store growth for the category.

- Responsible for delivering Trade Marketing objectives within the stipulated budgets

- Plan secondary sales in line with Trade Marketing initiatives and AOP budgets

- Work with sales excellence and commercial teams to put in place checks and balances for usage of trade inputs - tactical and strategic

- Identify the right communication/ information dispensation tools for training & coaching POS execution team - Merchandisers/ Promoters/ Consultants

- Lead all launch / re-launch activities as HO FPR for field team - executives and managers

- Identify opportunities basis external (Market Research like ACN) and internal (POS Execution, Sales) data and work with consumer marketing team to improve and enhance category portfolio basis emerging consumer preferences.

- Employing digital tools and services to help our customers create more personalized experiences for shoppers at POS as well as means for creating a robust measurement of our Trade Marketing initiatives.

- Work with other Category Trade Marketing leads to develop a portfolio approach to trade and account engagement