Roles & Responsibilities

- Responsible for leading social media, content creation strategy for AVOD Shows & Movies.

- Own the strategic thinking process, planning, publishing schedule for content across all platforms

- Responsible for building brand authority by publishing relevant, original, high quality social content for each individual show & vertical at large across all social channels with key focus on driving social media talkability, buzz and stoking organic spread-through

- Own & Implement Social Media posts & big projects calendar at an annual, quarterly & monthly level

- Develop large & active communities that propogate Brand Love for specific shows, engaged to social media & flow through to platform in the form of increased platform usage

- Work closely with cross functional teams like Data Analytics, Consumer Insights, Digital marketing to cull out actionable insights on social platforms / pick emerging platform trends & convert into interesting social activations

- Champion proactive Real-time-marketing & topical/occasion led themes being manifested on social platforms through interesting campaigns

- Build, Leverage & expand the network of Influencers, bloggers & publishers

- Collaborate with marketing & cross functional business leaders (Platform, CLM, Digital Marketing, Programming) on roadmaps for existing shows & New upcoming shows

- Lead & manage the online reputation for AVOD Shows, Customer advocacy and Reviews funnel

- Measure, Analyze & report ROI of social media efforts project wise, including traffic, audience growth, engagement, reach.

Desired Background & Experience

- 8-10 years strong digital & social media experience

- Having led a team of 5+ people & managing the entire social media engine in a leadership capacity

- Demonstrated success of award-winning work recognised by established authorities

- Demonstrated success of leading strategic pieces which required organization-wise drive & alignment

- Work experience mix of a few years at a social media agency & on client side as well

- Preferred Industries / Categories: OTT, Media & entertainment, Ecomm, Digital organizations

- Qualification: Bachelors (must), MBA in marketing (desirable) with demonstrated courses on overall digital marketing and especially social media certified courses.

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