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Lead - Social Media Marketing - B2B Segment (6-12 yrs)
Key Responsibilities:
- Day-to-day social media execution that is in line with content strategy, including re-posting of content that was created by our service lines, or surfacing older posts that received good traction
- Repurpose existing assets with short engaging and consumable social snippets
- Increase visitors, followers from target regions for focus on session time and conversion
- Managing all social channels and ensuring a good balance between volume and quality.
- Keep up to date with latest campaigns and message framework to support our global and regional teams with day-to-day social media listening: and engage with public posts
- respond to private messages across platforms or direct to the right team
- Monitor the web for negative comments about and alert the team in case of any issue that arises
- Liaise with marketing led to develop a consistent cross-channel experience including account look and feel, tone of voice, and copy guidelines
- Create templates for organic and paid media campaigns across channels
- Liaise with design to create posts that adhere to the social media design guidelines
- Run social and paid media campaigns
- Work with Marketing Leadership to define the most important social media KPIs to support campaign improvement as well as contribute to the broader marketing goals
- Develop a reporting framework that provides real-time data for campaigns, as well as monthly reports on social activities and website traffic
- Identify comparable competitors for benchmarking and understand their tactics and campaigns on a monthly basis
- Ongoing management of access rights to social media tools - hootsuite, sprinklr, etc.
Required skills:
- 6-12 years experience in digital marketing with a focus on B2B social media, content marketing, and social advertising.
- Excellent writing and editing skills in English and a passion for creative execution.
- A proven track record of turning goals and objectives into actionable and measurable social media programs.
- Proficiency with enterprise social media administration tools (e.g., HubSpot)
- Proven experience interpreting web metrics to gain actionable business intelligence and user insights (e.g., Google Analytics
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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