HR Manager at Right Brain Recruitment
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Lead - Social Media - Financial Services (8-10 yrs)
About the client:
- Company Name: 5Paisa
- Industries: Banking / Financial Services / Broking, Insurance, FinTech / Payments
- Company Type: Startup
- Funding Stage: IPO
- Headquarter Location: Mumbai
- Nature of Offering: Product
- Founding Year: 2016
- No of Employees: 201-500
Roles :
- Develop, implement and manage our social media strategy
- Define most important social media KPIs month on month. Develop the right voice for each social media platform
- Manage and oversee day to day social media content /creative communications
- Create, curate and manage any and all published content
- Measure the success of every social media campaign
- Stay up to date with latest social media best practices and technologies
- Use social media marketing tools for analysis
- Work with copywriters and designers to ensure content is informative and appealing
- Analyze data to determine whether social media campaigns have achieved their objectives & compile results (week on week)
- Develop community outreach, including influencer efforts
- Manage budgets and run ads for all social channels
Desired Profile :
- 8-10 years of experience as a Social Media Specialist or similar role
- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Telegram, YouTube and other social media best practices
- Proven ability to build social media communities.
- Hands-on experience in content management
- Understanding social audiences
- Understanding of graphic design principles.
- Understanding of SEO and web traffic metrics
- Experience with doing audience and buyer persona research
- Good understanding of social media KPIs
- Degree in marketing or similar field.
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