Lead - Social Media - Financial Services

About the client:

- Company Name: 5Paisa

- Industries: Banking / Financial Services / Broking, Insurance, FinTech / Payments

- Company Type: Startup

- Funding Stage: IPO

- Headquarter Location: Mumbai

- Nature of Offering: Product

- Founding Year: 2016

- No of Employees: 201-500

Roles :

- Develop, implement and manage our social media strategy

- Define most important social media KPIs month on month. Develop the right voice for each social media platform

- Manage and oversee day to day social media content /creative communications

- Create, curate and manage any and all published content

- Measure the success of every social media campaign

- Stay up to date with latest social media best practices and technologies

- Use social media marketing tools for analysis

- Work with copywriters and designers to ensure content is informative and appealing

- Analyze data to determine whether social media campaigns have achieved their objectives & compile results (week on week)

- Develop community outreach, including influencer efforts

- Manage budgets and run ads for all social channels

Desired Profile :

- 8-10 years of experience as a Social Media Specialist or similar role

- Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Telegram, YouTube and other social media best practices

- Proven ability to build social media communities.

- Hands-on experience in content management

- Understanding social audiences

- Understanding of graphic design principles.

- Understanding of SEO and web traffic metrics

- Experience with doing audience and buyer persona research

- Good understanding of social media KPIs

- Degree in marketing or similar field.