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Director at Its All About People Pvt. Ltd.
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Lead - Shopper Insights - FMCD/FMCG/Telecom/Pharma (8-10 yrs)
Position : Shopper Insights
Location : Delhi/NCR
Experience : 8-10 Yrs
Job description :
- S/He will evangelize the role shopper marketing can play to accomplish brand objectives
- S/He will identify key shopper insights/formulate shopper propositions and bring them alive
- S/He will be a thought leader on what works in terms of shopper investments/ shopper messaging to influence the shopper in his path to purchase
- S/He is an individual contributor who leads the shopper marketing vertical
- Annual plans for each brand/channel - With the marketing head & Category leads defining the shopper marketing goals for the year ( strategic across brands)
- Facilitate a common ground between Brands, Insights teams, Customer Marketing teams
- Getting agencies to propose and customize Brand Activation Solutions to brand's Needs and evaluating the same and making one consolidated master plan for each brand
- Developing and maintaining healthy relationship with the agencies
- Ensure all projects yield desired results /insights & deliver to business timelines
- Develop shopper insights/ propositions for key launches /skus
- Creating shopper propositions for various channels/ markets in line with brand task
- Exploring new technologies for building shopper insights / visuals and store traffic/loyalty
- Identify key POS elements that work effectively in different distribution channels
Experience :
- 8 + years of CMI experience in FMCD/FMCG/Telecom/ Pharma etc. A passionate consumer marketer with a flair for understanding insights n converting it into motivating propositions
- Must have held a front line-sales role (2-3 yrs +) n later moved to brand/shopper marketing (5yrs+)
- Prior knowledge of shopper marketing is not essential. But a drive to pick up the best practices in shopper marketing is essential for success
- MBA from reputed institute
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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