Director at Lead Search
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Lead/Senior Manager - Marketing & Product Management - Telecom - IIM/IIT/NIT (4-9 yrs)
Lead Marketing & Product Management
Define the Go-To-Market (GTM) strategy & segment marketing roadmap
Define & develop Customer Acquisition programs
Develop the Customer Value preposition including customer experience management
Key Responsibilities :
- Identify opportunities for new customer acquisition by expanding the base
- Analyze market shares across product offerings and derive strategies for achieving market leadership. Acquire high-value customers
- Ensure customer delight and seamless customer experience across all touch points
- Align and brief the integrated Communicative teams to ensure that all ATL & BTL communication is in line with segment positioning & market strategy
KPI- s
CMS
Data Usage
Efficiency & Optimization of marketing budget
Education :
BA/BMM/B.Tech - IIT / NIT / Top Eng. Institutes
MBA Marketing / Operations - IIMs & Tier I/2 Institutes.
Pedigreed, high intellect, data-driven young leaders with a consistent track record Industry Background: Experience in Category Management in FMCG, Platform based Technology Start-Ups and Management Consulting.
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