Lead/Senior Manager - Marketing - FMCG

Hiring for a Marketing Lead (Sr Manager) with a Leading FMCG giant .

Job location : Mumbai

Job responsibilities :

1. Financial Responsibility :

- Visualize and clearly articulate the long and medium term market potential for the category /products and how we can seize the opportunity

- Generate a yearly business plan and an activity plan for the category, to enhance market share and category growth

2. Digital Marketing :

- Identify and prioritize digital marketing objectives, create and communicate Market targets / briefs

- Review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are managed and to ensure delivery of ROI

3. Customer Responsibility (Internal & External) :

- Manage key customer expectations and ensure that the customer needs (both current and future) are understood and serviced to their satisfaction. Resolve issues proactively and promptly

4. People Responsibility :

- Responsible for team engagement and motivation.

- Provide strong leadership to the team including developing and monitoring individual and team performance goals, and coaching individual contributors. Be a role model for the team.

Skills required :

- Marketing professionals with expertise in handling the marketing activities in the FMCG sector.

- Should have exposure to social media/digital marketing.

- Exposure to Horeca/QSR/B2B segment.

Sonia