Role : Lead/Sr. Lead - Marketing Effectiveness, Marketing Analytics

Location : Bangalore

- This position is expected to lead/perform statistical work in multiple marketing analytics areas including design of experiments( DOE), marketing mix modelling, response analysis methodology for direct marketing campaigns, attribution analysis and other areas as required

- The candidate is responsible for mentoring the Junior analysts team and enhance the statistical rigour in the current focus areas of the team

- The candidate is expected to have subject matter expertise in core statistical concepts and demonstrated statistical/ econometric modelling skills using tools like SAS eMiner, R or other statistical modelling software

- Expected to have in-depth understanding of techniques like ANCOVA, structural equation modelling, time series econometric modelling,

- Candidate is expected to have good understanding of media and marketing mix modelling and will have to develop a good understanding of marketing mix concepts & methodology. The role is expected to contribute significantly in the area of mix modelling in partnership with existing professional services and onsite teams

- This position will be working in close coordination with the Campaign Operations, Direct Mail Programs and Integrated Marketing teams in India and US to evangelize statistical initiatives for improving marketing effectiveness

Candidate Description :

- Ability to understand business problems and design advanced statistical and analytical solutions independently

- Demonstrated expertise in techniques like Time series regression, Econometric models, Hierarchical Linear models, Structural equation, ANCOVA, ANOVA, Full factorial design, Fractional factorial design etc.

- Exhibits high degree of pro-activeness in analysing customer behaviour to influence change in the direct marketing and media strategy

- Ability to provide insights and recommendations using strong analytical skills; striving to convince key company decision makers of business benefits of the proposed solutions

- Experience in extracting, organizing and analysing customer level data and derive actionable insights

- Experience in building Marketing Mix models and/or attribution models

- Experience in managing partner relationships and overall program management

- Effective presentation and story boarding skills with exposure to executive level presentations

- Experience in presenting to varying audience effectively

Behavioral Attributes :

- Excellent communication skills and ability to interact with all levels of end users and technical resources

Education and Experience :

- Masters/PHD in statistics/economics from a reputed university

- 4-8 years of overall Analytics experience with at least 3 - 4 years in marketing analytics related areas

- Financial services/ Retail industry experience preferred

- 2-3 years of Marketing Mix modelling experience preferred

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