Lead - Search Engine Optimization - Paid Search & Social Advertising Firm

Following are the details:

Position: SEO - Lead

Experience: 3 to 7 years

Qualification: Graduate/MBA

Location: Pune

Job Description:

1. Be responsible for Strategy Planning & Execution for SEO campaigns, analytics, keyword rankings monitoring, keyword research, site auditing methods and link analysis

2. Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

3. Provide recommendations and execute strategies for content development in coordination with SEO goals - general and keyword specific

4. Regularly check for crawl errors, canonical issues, bad redirects, duplicate content to let the client know and minimize such technical errors on the client site

5. Understand client goals, create and execute strategies to exceed defined goals

6. Provide strategic insights on the landing page, ad creative etc for multiple clients.

7. Own, manage and grow digital channel strategies for clients.

8. Be responsible for all regular (and ad hoc) reporting and analysis of digital activity providing crucial insights into further sales and marketing opportunities, and effectively communicating this to the client.

9. Build, watch and maintain the digital advertising budget and track success metrics. Work with leadership to explain and modify strategic plans

10. Understand and stay current on industry trends, competitive landscape, and internal product development efforts

11. Be responsible for Quality and timely deliverables for client requests

Kajal Vaishnav
Sr. HR Consultant
Profacto Consulting