Lead - Search Engine Optimization - Financial Services (7-12 yrs)
Our Client is a Financial Services firm
Job Role : SEO Lead
Location : Mumbai
Role Scope :
- Independently execute SEO and organic traffic growth strategy
- Leverage market research and audience insights to think creatively about segmenting, targeting and reaching potential customers with the appropriate channels and messages, and ensure creative validation through experimentation
- Execute on-page and off-page optimizations and introduce industry best practices
- Use Google Analytics, and other third-party tools to analyze and showcase the effectiveness of digital strategies; conduct technical analysis and website audit
- Create comprehensive campaigns for driving conversions via direct website, media etc.
- Data-driven experimentation and insights to drive growth of channel and meet monthly targets
Desired Candidate Profile :
- MBA (desired) with at least 7 years of relevant work experience
- Should have worked with Financial Services firms; Banking/Insurance/AMC/NBFC etc. or dot com (.com) companies
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