Lead - Retention Marketing

Key Responsibilities:

- Define the product vision, the product roadmap & customer journey within the product, which could be both Web and App.

- Understand the funnel metrics & design the cross-sell, up-sell campaigns with content strategy to improve the repeat rate, repurchase rate & lifetime value of the users.

- Identifying cohorts that are likely to churn, cohorts that are interested in a specific product category, etc. and finding ways to engage with them in a meaningful way.

- Plan & execute targeted campaign strategies across multiple customer channels of WhatsApp, SMS, Email, and Push Notifications.

- Be highly data driven and customer focused to understand opportunities for improvement through primary & secondary sources of data, surveys and customer connect.

- You will also be actively working with Business stakeholders, UI/UX Design team, Analytics, and Tech teams to identify growth opportunities throughout the entire company and implement the same through Tech Features.

- 5+ years of experience in growth experience in B2C or healthcare brands would be preferred.

- Ability to thrive in a fast-paced, product-oriented environment and can meet deadlines under tight time constraints

- Great problem-solving skills and an analytical mind to work through complex user problems.

- Demonstrated Experience in working with marketing automation (Marchtech) and email marketing tools anyone (Clever tap, Web engage, Mo engage)

- Strong understanding of Marketing Analytics with hands-on working knowledge with data in excel / sql / bi tools.