Lead - Programmatic - Advertising Firm

Position Summary

The Lead - Programmatic will be the senior point of contact for day-to-day management and strategic guidance of Programmatic Specialists/Campaign Management teams. This role will be a key strategic partner, focus on new business opportunities

Work Experience:

8 to 10 years- experience in digital media disciplines, performance marketing or database marketing with an ad agency, network, DSP or publisher

Skills:

- Deep understanding of online ad serving, creative capabilities, behavioral targeting and data strategies

- Agency background is highly preferred

- Exceptional new business and client facing skills

- Well-versed in all forms of media including direct mail, print, broadcast, non-traditional media, paid search, as well as interactive/online marketing programs that go beyond the scope of - media-, such as affiliate programs, direct e-mail and non-traditional buying practices

- Experience in senior-level client negotiation and management skills, with clear and substantive speaking, writing and presentation skills

- Experience in growing, managing and inspiring internal teams; strong leadership and organizational skills must be complemented by relationship building management style

- Proven ability to lead cross-team projects, communication & processes