Recruitment at Ecowoodies
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Lead - Product Marketing - IT (3-5 yrs)
The role :
- Be a co-owner of the go-to-market strategy of the product.
- Actively work with the product team, discuss ways to market, customer insights and content preparation.
- Be the sole owner of marketing budget and ensure commensurate returns - tangible and intangible.
- Pass on the qualified sales leads in consultation with the sales team.
- Keep a hawk-eye on the mood of the target customer, catch most marketing moments.
Skills are we looking for :
- An MBA preferably specialized in marketing.
- Prior experience of working in a B2B environment would be an advantage.
- Experience in content marketing, persona building, campaign execution.
- Flawless English writing and communication skills.
- Marketing in technology products in data science, ML, AI, RPA space is a plus.
- Experience of working with CRM tools, campaign management tools, Web analytics tools.
You are a good fit if:
- You are someone who loves to work for a mission, is undeterred by dull phases, and excited by small victories.
- You love to frame problems, formulate solutions, and want to see your work contributing to solving a real-world problem.
- You are someone self-driven, motivated by your own mission and hate micromanagers around you.
- You can stand on your own in unknown territory and don't hesitate to ask for directions and help from others.