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25/06 Kavita Naveen
Co-Founder at Job Consults Inc

Views:791 Applications:223 Rec. Actions:Recruiter Actions:13

Lead - Product Management & Brand Management - Digital Brands (10-15 yrs)

Mumbai/Delhi/Bangalore Job Code: 1116118

Lead Product and Brand Management ( Digital Brands)


Job location is either Mumbai OR Delhi OR Bangalore

- Defining the New Product strategy for brand

- Understanding the E-Commerce business dynamics and accordingly define the product entry strategy

- Identifying new categories and products with the right fitment with brand

- Build a strong product pipeline of atleast 100 new products for next one year

- Identify the complete pricing, sourcing, marketing strategy and execution of the same

- Managing the NPD portfolio P&L with a healthy topline and bottomline

- Launch the brands in digital space and define the marketing plans for successful launch across categories

- Own the digital first brands and launch them in other channels post success stories in digital space.

- Leading consumer studies for insight mining and assisting in conceptualization of new ideas, assessment of feasibility of newly identified product /extension concepts/innovations and go-to-market execution for the assigned Brand/Product Portfolio for improved market performance (e.g., market share, profitability etc.).

Responsibilities : include but are not limited to :

- Devising brand strategy and formulation of brand vision, brand architecture & plans for Company Digital First brands.

- Devises annual marketing plan for product range in consultation with team & with approval from HOD for finalization.

- Prepares Brand wise budget (based on primary information from team) and presents to HOD for approval and finalization.

- Monitors expenditure and analyzes marketing spends of assigned brands for inputs on next year's budget and modifies budget based on the performance trend of Brands.

- Conducts market visits to gather consumer insights and business analytics to collect competitor information and understand reason for performance/ non-performance of the Brand.

- Monitors overall Category / Brand health, product performance segment wise and aligns actions to Marketing/Brand strategy

- Achieves top line performance of the assigned category/portfolio/focus brands in line with the organizational goal.

- Developing optimum formulation to protect profitability and ensures bottom line improvement through formulation change, Product Life Cycle management, ensuring product sustainability etc

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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