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Senior Consultant at Saaki Argus & Averil Consulting
Views:304 Applications:59 Rec. Actions:Recruiter Actions:3
Lead - Performance Marketing/Search Engine Marketing - Insurance (4-14 yrs)
Job Responsibilities / Key Accountabilities
- Create strategies for product and device wise online spend on search and other key channels like display ads
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid campaigns
- Optimize copy and landing pages for paid marketing campaigns, use precision marketing techniques to target profitable customers
- Maintain performance reporting and optimization tasks, which may include (keyword expansions, A/B testing, negative keyword management, etc.).
- Work with product to drive user engagement and conversion rate
- Coordinate with technology team for implementation of various tech-related development including marketing tech
Critical Competencies (Work Experience / Academic Qualifications / Knowledge/Skills/Behaviours) :
- 4+ years of search marketing experience (PPC, content marketing, content growth and SEO)
- Expert knowledge of performance media platforms and tools including, Google Ad, GDN, DBM etc.
- Experience with website optimization tools / Google Analytics
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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