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19/10 Punnya Pradeep
Consultant - Recruitment at Bask HR

Views:668 Applications:122 Rec. Actions:Recruiter Actions:73

Lead - Performance Marketing - FinTech (4-10 yrs)

Any Location Job Code: 1328547

Company : Fintech

Designation : Lead - Performance Marketing

Location : Bangalore

Salary : 15 to 25 LPA

Experience : 4 to 10 years

ROLES AND RESPONSIBILITIES :

Looking for candidates with primary focus on Facebook marketing and other display channels.

- Pilot and scale lead generation across all digital display channels with a focus on Facebook marketing for new user acquisition

- Planning and delivering targeting and funnel improvement experiments to expand reach with guardrails on CPA.

- Improving on lead qualification framework to enable process efficiency for lower funnel teams.

- Work closely with product and brand teams to own channel delivery with landing page optimization, channel events, messaging and creative formats.

- Research, assess and implement best and emerging industry practices

Skills :

- Hands on experience in delivering measurable role and growth through performance marketing on Facebook, and other display channels

- Strong understand of A/B testing, audience targeting, bidding strategies on various platforms. Demonstrated experience in regional advertising, managing launches

- Experience in managing lead gen campaigns with an online-offline business model preferred.

- Ability to understand business objectives and break them down into targets achievable through digital marketing.

- Understanding of analytics tools and attribution models best for channel.

Persona :

- 5-10 years of experience handling digital marketing campaigns across Facebook and display networks at scale.

- Demonstrated experience in growing startups using Facebook marketing

- Strong communication skills (oral and written) and ability to work with minimum supervision.


- Team player, flexible and adaptable to changing priorities.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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